Privacy Policy
How ASM Sports Tech collects, uses and protects the personal information you share through this website, your orders, and your enquiries.
Overview
We collect only what's needed to run the website, process orders, answer enquiries, support you after a purchase, keep the platform secure, and meet our legal obligations.
What we collect
Information you give us when you browse, contact us, order, or use an account.
How we use it
To deliver the service, handle orders, run security checks, and communicate with you.
Your rights
Where it applies, you can request access, correction, restriction, or deletion of your data.
Key Terms
- Service
- The ASM Sports Tech website, online store, contact channels, and related digital interactions.
- Personal Data
- Information that can identify, relate to, or reasonably be linked to an individual.
- Usage Data
- Interaction data collected automatically — device, browser, and visit-behaviour signals.
- Cookies
- Small files stored on your device that support functionality, analytics, preferences, and sessions.
What We Collect
Depending on how you use the site, we may collect:
- Name, email, phone, billing and delivery details
- Order details, transaction records, and account communication
- Technical data — browser type, IP-related activity, device behaviour, session analytics
- Support enquiries, dealer applications, compatibility and warranty messages
How We Use It
Your information is used to:
- Process purchases, payments, fulfilment, and order updates
- Answer enquiries, dealer requests, warranty and after-sales support
- Improve site performance and service quality
- Support fraud prevention and platform security
- Maintain legal, tax, and compliance records where required
Cookies & Tracking
We use cookies and similar technologies to support core functionality, understand visitor behaviour, maintain sessions, and improve performance.
Essential
Login state, basket handling, and secure session continuity.
Performance
Understanding behaviour and improving page performance.
Preference
Remembering settings and supporting analytics over time.
Third-Party Services
Payment providers
Process the transaction data needed to complete card or digital payments securely.
Analytics tools
Help us understand site usage, performance, and interaction trends.
Communication tools
Process contact details to manage correspondence and service updates.
Platform operations
Hosting and technical providers process limited data to run the site safely.
Your GDPR Rights
Where applicable, you can:
- Request access to the personal data we hold about you
- Request correction of inaccurate information
- Request deletion where retention is no longer justified
- Request restriction of, or object to, certain processing
- Request a portable copy of relevant data where applicable
Children, Tracking & Updates
Children's privacy
Our services aren't intended for children, and we don't knowingly collect data from minors.
Do not track
Browser-level privacy preferences may affect how certain tracking behaves.
Updates
This policy may be revised, with the current version always posted here.
Privacy should feel controlled, clear and respectful — never hidden inside confusion.
A privacy request or data question?
Contact ASM Sports Tech for data-access, correction, or any question about how your information is handled.