ASM SPORTS TECH

PRIVACY POLICY

This page explains how ASM Sports Tech collects, uses, safeguards, and manages personal information submitted through the website, customer enquiries, checkout activity, and wider service interactions.

CONTACT ASM VIEW PRIVACY DETAILS
DATA HANDLING COOKIE DISCLOSURE GDPR RIGHTS
LAST UPDATED 25.02.2026
CONTACT EMAIL support@asmsportstech.com
POLICY PURPOSE This policy sets out how personal information is collected, processed, protected, and managed.
PRIVACY OVERVIEW

HOW PERSONAL INFORMATION IS APPROACHED

ASM Sports Tech collects only the information needed to operate the website, process orders, respond to customer requests, support after-sales communication, improve service performance, and meet legal or regulatory obligations where required.

DATA COLLECTION Information may be collected when customers browse, contact us, place orders, or interact with the website.
DATA USE Information is used to support service delivery, order handling, security checks, and communication.
DATA RIGHTS Where applicable, users may request access, correction, restriction, or deletion of personal data.
KEY TERMS

CORE PRIVACY DEFINITIONS

SERVICE

“Service” refers to the ASM Sports Tech website, its online store, customer contact channels, and related digital interactions operated under the brand.

PERSONAL DATA

“Personal Data” means information that can identify, relate to, or reasonably be linked to an individual user or customer.

USAGE DATA

“Usage Data” refers to automatically collected website interaction data such as device, browser, or visit behaviour signals.

COOKIES

“Cookies” are small data files stored on a device and used to support website functionality, analytics, preferences, or session handling.

COLLECTED INFORMATION

WHAT DATA MAY BE COLLECTED

Depending on how the website is used, ASM Sports Tech may collect identification, contact, order, account, technical, and communication-related information.

  • Name, email address, phone number, billing and delivery information
  • Order details, transaction information, and account-related communication
  • Technical data such as browser type, IP-related activity, device behaviour, and session analytics
  • Support enquiries, dealer applications, compatibility requests, and warranty or product-related messages

COLLECTION SOURCES

DIRECT INPUT Information submitted by the user through forms, checkout, account activity, or direct contact.
AUTOMATED DATA Technical and usage information gathered through website systems, cookies, and analytics tools.
SERVICE INTERACTION Information generated through support requests, order handling, or business communication.
DATA USE

HOW INFORMATION MAY BE USED

Collected information is used to operate the website, process orders, improve customer support, secure transactions, review service performance, and comply with applicable legal obligations.

  • To process purchases, payments, fulfilment, and order updates
  • To respond to enquiries, dealer requests, warranty support, and after-sales communication
  • To improve website performance, product experience, and service quality
  • To support fraud prevention, transaction review, and platform security
  • To maintain legal, tax, compliance, and operational records where required

PRIMARY PURPOSES

ORDER HANDLING Used for fulfilment, delivery coordination, and customer transaction support.
COMMUNICATION Used to respond to support enquiries, product questions, and account-related updates.
SECURITY Used for payment protection, system monitoring, and fraud-risk review where justified.
COOKIES & TRACKING

COOKIE USAGE AND TRACKING TECHNOLOGIES

ASM Sports Tech may use cookies and similar technologies to support core website functionality, understand visitor behaviour, maintain session handling, and improve overall website performance.

ESSENTIAL COOKIES

Used to support core site functions such as login state, basket handling, and secure session continuity.

PERFORMANCE COOKIES

Used to understand website behaviour, improve page performance, and support better customer experience decisions.

PREFERENCE / TRACKING TOOLS

May be used to remember user settings, support analytics, or improve how the website is operated over time.

COOKIE CONTROL: Users can usually manage or disable cookies through their browser settings, although certain parts of the website may not function correctly if essential cookies are restricted.
THIRD-PARTY SERVICES

TOOLS, PROCESSORS, AND SERVICE PROVIDERS

PAYMENT PROVIDERS

Payment processors may handle transaction data necessary to complete card or digital payment activity securely.

ANALYTICS TOOLS

Analytics services may be used to understand site usage, technical performance, and customer interaction trends.

COMMUNICATION TOOLS

Customer service, email, or support platforms may process contact details needed to manage correspondence and service updates.

PLATFORM OPERATIONS

Hosting, technical management, and operational service providers may process limited information where needed to run the website safely.

DATA RIGHTS

GDPR AND USER PRIVACY RIGHTS

Where applicable, users may have rights regarding access to personal data, correction of inaccurate information, restriction of processing, objection to certain uses, portability, and deletion requests.

  • Request access to the personal data held about you
  • Request correction or update of inaccurate information
  • Request deletion where retention is no longer justified
  • Request restriction or objection in certain processing situations
  • Request a portable copy of relevant personal data where applicable

RIGHTS REQUESTS

CONTACT ROUTE Privacy-related requests can be submitted to support@asmsportstech.com.
IDENTITY CHECK Verification may be required before sensitive account or data actions are completed.
LIMITATIONS Certain data may need to be retained for legal, tax, fraud-prevention, or operational record reasons.
CHILDREN’S PRIVACY ASM Sports Tech services are not intended for children, and personal data from minors should not be knowingly collected.
DO NOT TRACK Browser-level privacy and tracking preferences may affect how certain tracking technologies behave.
POLICY UPDATES This privacy policy may be revised over time, with the updated version posted on this page.
PRIVACY SHOULD FEEL CONTROLLED, CLEAR, AND RESPECTFUL — NOT HIDDEN INSIDE CONFUSION.
NEXT STEP

NEED HELP WITH A PRIVACY REQUEST OR DATA QUESTION?

Contact ASM Sports Tech for privacy enquiries, data-access requests, correction requests, or support regarding how personal information is handled.

CONTACT ASM EMAIL SUPPORT